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Wayne Hemingway opens Housing Innovation Showcase

May 15 2012

Wayne Hemingway opens Housing Innovation Showcase
Wayne Hemingway, co-founder of the Red or Dead fashion label, has officially opened the £3.3m Housing Innovation Showcase in Fife this morning.

Hemingway was on hand to tour 27 new homes built by 10 different construction partnerships each employing modern sustainable methods of construction.

It is intended that their work serve as an exemplar for affordable housing elsewhere.

Hemingway, who is now heavily involved in the design of affordable housing, said: "This project will help to shape the future of housing in Scotland and the UK.  The showcase gives the industry a chance to show off new technologies and thinking and for the public and industry to learn about modern sustainable methods.”

The Showcase was launched by Kingdom Housing Association in conjunction with Fife Council, Fife Construction Forum and Green Business Fife.

The homes will be on show to members of the public until May 31.


Auntie Nairn
#1 Posted by Auntie Nairn on 16 May 2012 at 12:43 PM
I am so sick of this f-ing country that values the opinions of 'celebrities' over professionals who might actually have a clue what they are talking about. I'm sure Wayne Hemmingway is a perfectly nice guy, but what exactly qualifies him for this role?
Rem Koolhaas
#2 Posted by Rem Koolhaas on 16 May 2012 at 14:13 PM
I hear Debbie Mcgee does a really good BIM seminar.
#3 Posted by David on 16 May 2012 at 16:14 PM
@ Auntie Nairn

Calm Down.

He may no be professionally qualified however if you were to do some even basic research you would have found this;

which notes 'In 1999, having sold Red or Dead they set up HemingwayDesign, which specializes in affordable and social design. The highest profile project was, The Staiths South Bank, a 800 property mass market housing project on Tyneside for Taylor Wimpey Homes where HemingwayDesign are involved from the master planning, the architecture through to the landscaping and marketing of this groundbreaking project. [8]

Over 400 homes are now lived in and The Staiths has won a series of high profile awards including Housing Design Awards (best large project) and Building Magazine's "Best Housing-Led Regeneration Project" as well as a Building For Life and the highest rating of any large-scale scheme in a recent CABE audit.[6] Other major projects include ‘The Bridge Dartford’, a development of 1000 designer homes in Kent.'

...and also this;

Seems like he does have a clue after all...

#4 Posted by Gran on 16 May 2012 at 16:26 PM
It also says he has a degree in Geography and Town Planning...
old chestnut
#5 Posted by old chestnut on 16 May 2012 at 17:01 PM
how much involvement do you think he had in staiths?
face for promotion and sales...
#6 Posted by David on 16 May 2012 at 17:13 PM
I suspect more than you might think. Have you got a problem with his success?
old chestnut
#7 Posted by old chestnut on 16 May 2012 at 19:00 PM
no problems at all with his success and celebrity - but at staiths he was used to gain publicity and sway things with the councils/public bodies, surely one of the qualified urban designers/architects that actually designed and delivered the project could have also been the face of it? but then it wouldn't have sold half as well, good bit of business by taylor wimpey there
Auntie Nairn
#8 Posted by Auntie Nairn on 17 May 2012 at 13:37 PM
Has anyone actually looked at the Staiths scheme? Other than a proliferation of coloured cladding panels and some pointless mono-pitch roofs, it looks exactly the same as any other Taylor Wimpey development.
It seems a famous face can buy awards and plaudits as well as a local authority falling over themselves to approve a second rate scheme.
Then again, until town planners get design training as part of their education, what do we expect.
#9 Posted by David on 17 May 2012 at 14:34 PM
@ Auntie Nairn


The link I posted previously above was to the CABE website (indirectly) which has several photographs of the scheme, which, clearly is far from standard Taylor Wimpey product. Did you actually look at it?
#10 Posted by Boss on 17 May 2012 at 17:45 PM
Just to pull this back on topic, if you haven't been up to see this event then I would recommend a visit to the preferred partners days. Very interesting concepts and much realistic than the Inverness housing expo

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