Landmark apart-hotel to make a statement on Renfrew Street
March 10 2023
Peveril Securities and PMI Developments have held a second public consultation on plans to erect a landmark aparthotel on the corner of Cambridge Street and Renfrew Street in Glasgow city centre.
The existing site at 19-21 Cambridge Street, home to a vacant department store, will be swept aside in favour of a dramatic 14-floor tower.
Hitting the street with an active frontage of a reception, lounge and bar the remainder of the ground floor will host stores, a laundry and staff offices. Upper levels will each host a mixture of studios and one-bedroom guest apartments
In a consultation statement, Haus Collective wrote: "Typical mid-levels introduce the horizontal setback to celebrate key datums established by the context, creating depth in the façade and introducing a variety of studio and 1-bed guestroom types.
"At upper levels, the proposal is eroded to the south and west, carving the massing in response to neighbouring context. This also enhances the ability to fully activate elevations at height, providing guestrooms with views across the Glasgow skyline."
Interested parties have until 22 March to inform the design development.
I wonder if Glasgow designers need some joy therapy? Seems to be following the conveyor belt of loveless point blocks the city has made its recent stock in trade.
And weirdly bears more resemblance to the adjacent Doubletree than anythings else.