Diageo toast flagship Edinburgh visitor centre
February 12 2019
Drinks giant Diageo has stepped up plans for a nationwide network of visitor attractions with the submission of plans for a hub attraction on Edinburgh’s Princes Street.
The Johnnie Walker visitor centre would occupy all seven floors of the former House of Fraser department store at 146 Princes Street, which will be sensitively restored and updated by Simpson & Brown Architects to include a ‘sensory’ display detailing the history, art and science behind the brand.
Also included in the mix would be a flexible events space, ‘bar academy’ for training hospitality workers, a rooftop bar and ground floor retail.
Tony Hordon, MD of property investment firm Parobola which is working with Diageo, said:“At Parabola we feel like the custodians of a beautiful piece of Edinburgh real estate and we have taken great care to consider its future. 146 Princes Street represents an opportunity to deliver our core values: place, quality and destination.
“With Diageo and their vision, we believe we have a use which will not only protect the building for many years to come, but it also celebrates the building, its history, and its heritage.”