Edinburgh Gin display overarching ambition
November 21 2018
Edinburgh Gin is set for expansion in the city’s Old Town after owners Ian Macleod Distillers showed their hand in plans to repurpose redundant arches on East Market Street for a distillery and visitor centre.
As the public face of the brand visitors will be enticed inside through a combination of a learning experience on the history of gin making alongside make your own gin facilities and rooftop terrace tasting rooms.
A glass fronted entrance will offer a transparent view of goings on from the street, offering the public a view of the distillation equipment and retained arches.
Detailed plans will now be submitted to Edinburgh City Council by Staran Architects with completion expected by 2020.
On another simple level, I don't see any evidence of contextual thinking as a design approach, which some may consider as a pre-requisite, given the genius loci of the site. There is no grain of memory here. History is dis-continued.
Even if context is ignored, then this proposal by any measure is really fairly non-descript and something you wouldn't look twice at in an out of town retail park.
If the rationale for the architectural approach taken is that the proposal reflects the industrial 'shiny' technology of the gin brewing process, then even then, it is a poor reflection of the technology involved.
Lastly, i daresay is the question, is the proposal architecture? No, would have to be my answer. It's just a building dressed in fairly dull modernist clothing and that's it. What you see is what you get.
Is anybody's life, or the built environment enriched by this?
Is it good enough?
You pays yer money...
Come to think of it, where is Big Chantelle, these days anyway?
Unfortunately that is where the positives end of me. The rest of the design is completely out of context even considering the modern buildings around it and a better design for this site could be constructed.
Also isn't the pub in this location popular during the festival? It would be a shame to lose that outdoor space....
This looks like a pretty poor effort given the site, doesn't really do much for me, maybe they should have had another competition to explore the opportunity and let the architects fight around for scraps again
Bold, but actually quite dull, structure in a predominant site for a (currently) fashionable drinks brand. WTF?
Just like the dreadfully crass Premier Inn World across the street, the architecture is not worthy of its location, however I fully expect this to get planning.....!
Looks like a value engineered proposal for a casino?
Who cares though? This part of Edinburgh has been botched so it will probably fit in.
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