Parkhead multis to be transformed into Glasgow XX towers for Games
June 5 2014
The appropriately named Blowup media have unveiled plans to rebrand the derelict council blocks as the Glasgow XX Towers, erecting two giant displays measuring 20m x 40m each to dominate the surrounding skyline.
From there they will become a prominent landmark for more than 1.4m people not to mention an estimated third of the global population who will be watching the event on TV.
Aimee McKay. sales director of blowUP media UK, says: “The Commonwealth Games are one of the world’s biggest sporting events, and the Towers will deliver unrivalled scale, impact and brand presence to an enormous audience. We expect considerable interest from advertisers, especially from leisure, sports, drinks, phone and automotive brands.”
The towers will be made available to advertisers for a period of six weeks around the Games calendar from 23 July – 3 August.
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