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Marque take a bite from the big apple

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August 15 2008

Glasgow based branding consultancy, Marque, have devised a unique identity for a delicatessen, recently opened in New York City.

A comprehensive range of features were branded including signage, website, menu designs, matchboxes, sugar sticks, take away boxes, mugs, coffee cups and sleeves, bottled water and energy drinks. The full range combine to promote a cumulative and stylish visual allure.

Famed photographer Terry Richardson was employed to produce menu cover art that depicts a cross section of New Yorkers and would be regulars from the upmarket Nolita neighbourhood.

Serving international comfort food, the restaurant opened in some style this July 17 with a party for 800.  The event was sponsored by Interview Magazine, Belvedere Vodka and Carrera sunglasses.

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