Iconic Brand

Iconic Brand

09/11/09 21:30

 

Greyhound

The entrepenurial Scottish company First Group supported by HBOS owns the iconic Greyhound Bus company (and all its sister companies like the Peter Pan bus brand). This together with the buses operated by the Stage Coach Group gives the Scots an interesting take on the public transport debate in the U.S.. (... given that this represents about 90% of the market share)

... just prior to the economic meltdown I was lucky enough to assist First Group in a very preliminary and high level assesment of the potential of a number of its bus stations.  We selected a key site in Washington DC as a case study for how we might review a typical site; i.e. given that the group has a significant number of major (and minor) bus station sites in every major city across the States. The enormity of Greyhounds atrchitectural and urban legacy became quickly aparent.

Perhaps when the worlds economic situation improves we will return to the project ... in the meantime the potential of these urban and rural sites remains as does the Greyhound brand power.

Some images of historic Greyhound stations from across the U.S.

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