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Collective Architecture venture south for first major London project

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March 10 2016

Collective Architecture venture south for first major London project
Collective Architecture has turned their attention southwards for their latest project, a major mixed use development in North Cheam, London, on behalf of the Home Group.

The practices first major residential project in the capital is situated on a prominent crossroads on land presently occupied by the defunct Victoria House, which will be demolished to make way for 90 homes spread over two blocks above a ground level retail podium.

Intended to transition from neighbouring commercial and residential buildings dating from the 1930s the project will adopt a ‘restrained’ materials palette of facing brick and precast concrete panel detailing with feature corner balconies oriented to maximise views.

Liz Gibney, Home Group’s head of place, said: “Through extensive public consultations we have come up with a contemporary design which will act as a focal building at a busy junction. We’ve responded to residents’ concerns by reducing the overall height and increasing parking and we’re confident we’ve come up with a scheme which combines contemporary London living with the very best Cheam has to offer.”

A public realm strategy has been devised by LDA Design to produce an uncluttered pedestrian environment to the front and a shared resident’s garden to the rear.
Buildings will rise significantly from the datum lines of London Road and Church Hill Road to create a local landmark
Buildings will rise significantly from the datum lines of London Road and Church Hill Road to create a local landmark
landscpaed gardens will offer residents a green outlook and space for social interaction
landscpaed gardens will offer residents a green outlook and space for social interaction

The setting of the crossroads will be enhanced with new landscaping
The setting of the crossroads will be enhanced with new landscaping
Victoria House presents a dismal first impression for visitors to North Cheam
Victoria House presents a dismal first impression for visitors to North Cheam

3 Comments

Stephen
#1 Posted by Stephen on 11 Mar 2016 at 09:47 AM
In this context Liz Gibney's quote makes it sound like Home's Group didn't use an architect.
Looks a well mannered enough scheme though from the limited info, if a little generic (and high). Not sold on the landscape (or the imagery) I'm afraid.
Ceri
#2 Posted by Ceri on 11 Mar 2016 at 11:25 AM
Completely out of proportion with the area, this latest plan is not a patch on the original proposal which whilst also large, at least attempted to match the local architecture. The retail units are a fraction of the size in the original proposals which could quite easily have attracted a decent restaurant/cafe bar chain.
Artisan2
#3 Posted by Artisan2 on 11 Mar 2016 at 12:56 PM
Congratulations to Collective Architecture for selling their design talents in London.
A stranger to Cheam, I can't comment on the nearby built context, but the proposed small retail units are likely to contribute more positively to place-making than a large chain restaurant/cafe/bar.

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