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BrewDog

BrewDog
2014
The client wanted to transform this former car repair workshop into the first BrewDog outlet in South America. The bar uses some of the brand style developed by CM Design Consultants for it’s UK bars, but adding new design surprises such as the blue neon, “LOVE HOPS – LIVE THE DREAM”, and sourcing where possible local materials and suppliers.

As consistent with BrewDog brand philosophy, the building was paired back and the superb architectural factory and industrial elements were all retained. These included concrete columns, steel profiled roof and the concrete floor complete with the original yellow painted parking spaces. A row of windows at high level was introduced to provide more natural daylight. Some items such as the original 1950’s tyre compressor was retained in its original concrete column position.

Finishes include polished concrete bar top, reclaimed timber, and reclaimed brick.
This is a project that that feels genuinely authentic. It's almost anti-design in that it’s not slick but urban and distressed. Influenced by the rough-and-ready sensibility of pop-ups and featuring the original architectural building features. The exterior features a raw concrete stair tower, and the remainder of the frontage was clad with rusting steel sheets. Strip the building back to basics, retain any original features and weave the interior design scheme around this framework. Dare to be different, break the rules, look at things differently and strive to become leaders not followers.

PROJECT: BrewDog
LOCATION: Sao Paulo
CLIENT: Brewdog
INTERIOR DESIGNER: CM Design
BrewDog
BrewDog

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